Origins of Lexus - What Lexus Fans Should Know

Starting encircling 2003, Toyota Motor jettisoned its low-however-steady earnings philosophy in the passionate pursuit of profits. Consider that its operating profit margin rose from a mere 2% in 1993 to 8% in 2003 (then back down to 0.8% in 2009). That earnings trajectory closely mirrors the fortunes of the Lexus brand in the U.S. More information: click

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