Tuesday, April 19, 2011
The Toyota Motor Story - How Was Lexus Born?
It was more than a philosophical affair for Toyota Motor since of the money involved. The corporation, while comfortably in the black, could ill afford to pursue a misguided vanity project. Toyota Motor wanted a high-end product border to prevent these loyal customers from defecting to other brands. The thought was to build a gilded bridge between the compact-automobile buyers of today and the luxury-automobile buyers of tomorrow. More information: read more about
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment