Human beings form attitudes towards other human beings. These attitudes are evaluations or interpersonal attractions. Humans are social being and have an innate demand to affiliate to cope through lifetime. The degree of this demand varies. Affective states influence attraction. A person can directly arouse effects or emotions in another person. A person can also indirectly arouse effects or emotions in another person, by simply being thought of. This type of indirect associated affect is used in advertising. Proximity can constitute attraction. For instance, two colleagues who are in each other's proximity, in a
Read more ...
No comments:
Post a Comment