Mitsubishi Battles to Maintain Its Relevance

Mitsubishi has been selling cars in the United States longer than some of its competing Japanese brands and certainly longer than Hyundai and Kia, a pair of Korean automakers. In the 1970s, Mitsubishi started to sell its cars through the Chrysler Corporation, with rebadged Plymouth and Dodge models filling outside the Detroit automaker's product border. Years later, Mitsubishi went independent, setting up its own dealer network and riding a crest of demand for its hot, compact models. More information: click

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